Comments on: What’s Really in a Name? http://benjaminsterling.com/whats-really-in-a-name/ Ok, you did not judge the book by it's cover, great. Now, read the whole thing before passing judgment. Sat, 03 Jan 2009 04:54:23 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: v3rnon http://benjaminsterling.com/whats-really-in-a-name/comment-page-1/#comment-3493 v3rnon Tue, 17 Jun 2008 14:37:10 +0000 http://benjaminsterling.com/whats-really-in-a-name/#comment-3493 Welcome to the world of branding! As someone in advertising and marketing I can say with complete confidence that a name can make or break a product. For example, when you hear the word "prunes" what images immediately come to mind? Nothing that gets you excited about eating them, right? Now, what if you heard "California dried plums"? Sounds appetizing doesn't it? Makes you curious as to what exactly is a dried plum? Well, a prune and a dried plum are exactly the same thing. The only difference is that changing the name changed a declining market into a growing one. Welcome to the world of branding! As someone in advertising and marketing I can say with complete confidence that a name can make or break a product. For example, when you hear the word “prunes” what images immediately come to mind? Nothing that gets you excited about eating them, right? Now, what if you heard “California dried plums”? Sounds appetizing doesn’t it? Makes you curious as to what exactly is a dried plum? Well, a prune and a dried plum are exactly the same thing. The only difference is that changing the name changed a declining market into a growing one.

]]> By: The Nerdy Duo http://benjaminsterling.com/whats-really-in-a-name/comment-page-1/#comment-1240 The Nerdy Duo Tue, 18 Mar 2008 09:03:05 +0000 http://benjaminsterling.com/whats-really-in-a-name/#comment-1240 Ask anybody in marketing or television, and they will tell you that yes, a name really is that important. But, if we go way back to VHS versus BetaMax, we will remember that some factors can override the name. Also an interesting note, the last stroke that fell before HD-DVD was officially dead: pornography distributors pulled out, the same thing that killed BetaMax... (using photoxhibit 2.0.10, didn't find any of your others through wordpress) Ask anybody in marketing or television, and they will tell you that yes, a name really is that important. But, if we go way back to VHS versus BetaMax, we will remember that some factors can override the name. Also an interesting note, the last stroke that fell before HD-DVD was officially dead: pornography distributors pulled out, the same thing that killed BetaMax…

(using photoxhibit 2.0.10, didn’t find any of your others through wordpress)

]]>